Argyle Farms · Andes, New York

Three directions to choose from

Same farm, same crest, three distinct worlds. Each direction ships with a live website, a brand-identity document, and its own merch package. Open each preview, then pick the one that feels like Argyle.

Prototypes. Copy and pricing are realistic placeholders (the style guides had none); product cards use designed panels since no food photography exists yet. The winning direction gets built out fully and moved to Cloudflare.

Direction 01

The Estate

Heritage-refined · editorial luxury

Quiet luxury. Cream and forest with gold hairlines, a faint argyle lattice, and the gold engraving crest. Spare, assured, provenance-first.

Type: Fraunces + Inter Tagline: “Provisions from the Western Catskills.”

View site → Brand doc Merch

Direction 02

Provisions Co.

Modern market · bold contemporary

Confident DTC energy. High-contrast black and gold, oversized type, benefit icons, price chips, and a working mock cart. Easy to buy from.

Type: Space Grotesk + Inter + Space Mono Tagline: “Real food, raised right in the Catskills.”

View site → Brand doc Merch

Direction 03

Heritage Farmstead

Rustic vintage · Americana

Warm seed-catalog charm. Paper texture, wax-seal badges, ribbon headings, and ticket-stub product cards with stamped prices. Story-first.

Type: Zilla Slab + Bitter + Rye Tagline: “Good stock from the hills of Andes, New York.”

View site → Brand doc Merch